Start with a classic
Our soda bread and Irish stew are the two recipes we recommend to anyone new here.
About us
We are home cooks who believe good food should be simple, honest and shared
Mybrand started as a small notebook of family recipes. Today it is a growing collection of tested Irish dishes and practical kitchen guides, written for people who cook at home — not for professional chefs.
Who we are
We are a small team of cooks based in Ireland. Between us we have decades of experience feeding families, friends and neighbours. We are not trained chefs, and we think that is a strength: we write the way we cook, with the same pans, ovens and budgets most people have.
Every recipe on this site has been made at least once in a normal home kitchen. If a step is fiddly or a result is unreliable, we say so plainly.
Our mission
What we are trying to do
Make cooking approachable
We break recipes into clear steps and explain the why, not just the how, so you can adapt them to your own kitchen.
Celebrate seasonal food
We favour ingredients that are in season and easy to find, which keeps costs down and flavour up.
Stay honest
We never promise perfect results or claim partnerships we do not have. What you read is what we actually do.
Get started
Where to begin
Learn the basics
Browse our guides for plain-language advice on potatoes, bread storage and meal planning.
Ask us anything
Have a question about a recipe? Reach out through our contact page and we will do our best to help.